V
Viib Stats
For Meta media buyers spending $10k–$1M/mo

You're not bad at Meta ads.
You just can't see what's actually happening.

Meta Ads Manager was built to run ads. Not to help you win at them. It hides fatigue until it's too late. It rewards last-click ads that strangle your funnel. It buries your best creative under 200 rows of noise.

Viib Stats gives you the 16 reports Meta refuses to build — so you stop guessing, stop pausing your feeders, and start scaling the ads that actually print money.

7 days free, then $99/mo. Card required. Cancel anytime.

16
Reports Meta doesn't build
30s
To see what needs attention today
6 days
Earlier you catch fatigue
0
CSV exports required
Sound familiar?

The 4 silent killers of every Meta account over $10k/mo.

None of these show up in Ads Manager. All of them cost you real money every week you don't fix them.

You pause the wrong ads.

That ad with the $500 CPA? It's reaching 280K new people at $14 CPMr. It's why your retargeting converts at $18. You pause it — and the whole funnel collapses two weeks later.

You refresh creative too late.

By the time Meta's frequency chart looks scary, you've already been burning cash for 6 days. Fatigue starts long before the dashboard shows it.

You scale based on ROAS alone.

You 3x the budget on the winner. Two days later, CPA doubles. You didn't know that ad had saturated its addressable audience. Now you're the villain in the Slack channel.

You spend Sunday nights in spreadsheets.

Exporting CSVs. Pivot tables. Trying to figure out which creative cohort worked. Meanwhile your competitors are running 20 tests a week.

What changes when you connect

The unfair advantage the top 1% of buyers have built for themselves.

The best media buyers you know aren't smarter. They just have better instruments. Viib Stats gives you the same dashboard — without hiring a data engineer or paying $2k/mo for enterprise tools.

Kill fatigued ads 6 days earlier — before they burn through the week's budget.
Find hidden winners buried at ad #47 that your gut would've never surfaced.
Scale spend 2-4x without murdering ROAS, because you know which ads have headroom.
Protect your TOF feeders from being pushed off a cliff by last-click math.
Replace Sunday-night spreadsheets with a 30-second morning glance.
Stop losing winners to fatigue you couldn't see coming.
The 16 reports

Every report is a decision you don't have to guess at anymore.

Each one answers a question Ads Manager can't. Each one turns a Sunday-night spreadsheet into a Monday-morning action.

Report 01
Dashboard
Spend
$48.2k
ROAS
3.4x
CPA
$28
Fatigue
12
Ads to pause
"The one screen your morning coffee deserves."

Every critical signal — spend, ROAS, fatigue risk, ads to pause, ads to scale — synthesized into one glance.

The decision it unlocks

Know in 30 seconds what needs your attention today. No more digging through Ads Manager tabs.

Report 02
Account Audit
Imp
Click
LP
ATC
CO
Buy
−52% Click→LP
Checkout leak
"The metric cascade that exposes exactly where money leaks."

Walks your funnel from impression → click → LP view → ATC → checkout → purchase, showing drop-off at every stage.

The decision it unlocks

Stop guessing if it's a creative problem, a landing page problem, or a checkout problem. Now you know.

Report 03
Enhanced Audit
Account score
72/100
Healthy
Structure82
Mix64
Concentration38
Volatility71
"Creative mix, spend concentration, and account health — scored."

Analyzes how concentrated your spend is, whether your creative mix is healthy, and where structural risk lives.

The decision it unlocks

Fix the account structure issues that quietly cap your scale before you pour more budget in.

Report 04
Creative Library
SCALE
KEEP
PAUSE
TEST
KEEP
SCALE
PAUSE
TEST
"Every ad. Playable. Sortable. With the truth."

All creatives with thumbnails/videos, sortable by any KPI, filterable by status, campaign, or verdict.

The decision it unlocks

Find the winner buried at ad #47 that your gut would've missed. Rip control-crushing angles into new tests.

Report 05
Rotation
Fresh vs stale spend
Fresh 38%Aging 22%Stale 40%
CPA drift as creative ages ↑
"Are you rotating creative — or just refreshing the same fatigue?"

Shows fresh vs. stale spend share and the CPA consequence of running old creative too long.

The decision it unlocks

Know exactly when to launch the next batch — before performance craters, not after.

Report 06
Launch Cohorts
Winners by launch week
W12
W13
W14
W15
W15: 3 winners, $12k spend absorbed
"Which weekly batch actually produces winners."

Groups your ads by launch week and shows performance, win rate, and spend absorbed by each cohort.

The decision it unlocks

Double down on the weeks your creative team was cooking. Diagnose the weeks they weren't.

Report 07
Landing Pages
Destination URLs
/summer-sale4.2%
/collection/tees2.8%
/product/bundle1.1%
/quiz-start3.6%
"Your best ad + the wrong LP = broke."

Every destination URL with sessions, CVR, CPA, and every creative sending traffic to it.

The decision it unlocks

Fix the LP that's throttling your top ad. Kill the LP silently burning 30% of your spend.

Report 08
CPMr Report
CPMr vs efficiency (log)
TOF feeder zone (keep)
"The report that stops you from pausing your TOF feeders."

Cost per 1,000 reached, plotted against efficiency, with top-of-funnel zones highlighted.

The decision it unlocks

Keep the $500-CPA ad that reaches 280K new people cheaply — because it's why retargeting converts.

Report 09
Recommendations
PAUSEAd #47 — CPA drift +180%
SCALEAd #12 — headroom +$300/day
KEEPAd #08 — TOF feeder
RISINGAd #33 — CTR ↑ 3d
"Pause, scale, or rewrite. In plain English."

Runs every ad through a verdict engine: KEEP, SCALE, PAUSE, REWRITE, RISING — with the reasoning.

The decision it unlocks

Stop reading tea leaves. Get a shortlist of exact actions with guardrails so you don't starve the funnel.

Report 10
Scroll Stop
3s hold72%
ThruPlay48%
3s hold34%
ThruPlay18%
3s hold58%
ThruPlay36%
3s hold44%
ThruPlay22%
"3-second holds and thumb-stop rates that predict winners early."

Video hook performance — 3s plays, hold rate (ThruPlay ÷ 3s), and scroll-stop efficiency per creative.

The decision it unlocks

Kill weak hooks in 48 hours instead of 8 days. Find the pattern in what's stopping the scroll.

Report 11
Frequency & Fatigue
Frequency curve · CTR decay
Freq 1.0Fatigue @ 3.4 ↑6.0
"The fatigue warning Meta refuses to show you clearly."

Frequency curves per ad + fatigue score based on CTR decay, CPM drift, and reach saturation.

The decision it unlocks

Refresh creative the day before performance dies — not the week after.

Report 12
Campaign Rollup
Prospecting — Broad$24
Retargeting 30D$18
Advantage+ Shop$41
Cold — Interest$88
"Portfolio view. Real names. No CBO fog."

Every campaign with real Meta names, spend share, CPA, ROAS, and adset breakdown.

The decision it unlocks

See which campaigns are quietly draining budget and which deserve a 30% bump tomorrow morning.

Report 13
Placement
Reels
Feed
Stories
Audience
Audience Network: 3.8x target CPA
"Reels vs. Feed vs. Stories — with real CPA, not guesses."

Performance broken out by placement so you know where the money actually converts.

The decision it unlocks

Exclude the placement quietly running 3x your target CPA. Redirect spend to where it prints.

Report 14
Demographics
Age × Gender · ROAS
18-24
25-34
35-44
45-54
55-64
65+
F
M
?
Winner: F 35-44 · 4.1x ROAS
"Your winning ad has one age bracket doing all the work."

Age × gender × placement breakdown with spend, CPA, and ROAS per segment.

The decision it unlocks

Narrow targeting to the segment converting 4x cheaper. Or write creative that speaks to who's actually buying.

Report 15
Dayparting
Hourly heatmap · CPA
M
T
W
T
F
S
S
"Your CPA at 3am is not your CPA at 3pm."

Hourly performance heatmap in your account timezone — spend, CPA, and CVR by hour and weekday.

The decision it unlocks

Schedule delivery around the hours that actually convert. Stop paying premium CPMs at 4am.

Report 16
Budget Pacing
Month spend
$28.4k / $45k
−8% pace
Day 1Today · 1730
"Are you actually going to spend what you planned?"

Daily pacing vs. plan per campaign, with projected month-end spend and pacing deltas.

The decision it unlocks

Catch the underspending campaign on day 6 — not day 28 when the month is already lost.

How it works

From connected to clarity in under 3 minutes.

01
Connect Meta

One-click OAuth. Read-only. We never touch your budgets, creative, or campaigns.

02
We pull everything

Every ad, insight, breakdown, hourly, and demographic slice — going back 90 days.

03
You decide with clarity

Open the dashboard. Every report is ready. Every decision has an answer.

Read-only, always

We can see your data. We can't touch your account. Ever.

Syncs continuously

Data refreshes automatically. Morning coffee, latest numbers.

Cancel anytime

Disconnect in one click. Your data is deleted on request.

Your next 90 days of Meta spend is either going to be your best quarter — or another one you can't explain.

The buyers scaling right now aren't lucky. They're instrumented. You have 60 seconds to give yourself the same edge.

7 days free, then $99/mo. Card required. Cancel anytime.